Project Management, Spatial and Product Design for the brand activations inside and outside the festival. We took charge of directing and executing the festival’s signage, developing and
implementing a new concept for Estrella Damm, applicable to the bars and other
elements or spaces. We also developed and managed the Primavera Sound radio,
supervised the design and production of the stand for Seat, and led
the creation and execution of branding and signage pieces for a parallel Netflix event.
Additionally, we designed and executed several institutional stands for the festival
and developed and supervised the stands for Amazon Music,
among other projects.
This series of projects was carried out at Vampire Studio, the festival’s design
and production studio.