Head of the festival's Look and Feel department. We took charge of developing the visual identity created by the Barcelona-based
studio Morillas. We designed the graphic proposal for the stage, the rental modules at the festival entrance,
and all the signage, including the main entrance sign, wayfinding,
and the various access arches to the spaces, all with the branding applied 100%. We collaborated on the design of the festival poster, produced 3D layouts for social media
and the website, and directed the art direction and design of the perimeter banners around the venue. We also designed the merchandising, a two-storey shipping container
converted into a shop, the festival wristbands, and other internal needs, as well
as the standard and VIP bars. We selected and curated all the accommodation furniture, both for the collaborating brands
and the festival itself. Additionally, we created artistic, decorative, and activation pieces and installations
for attendees, adding a distinctive value to the event experience.