Guess Jeans came to us with a sketch for an activation using shipping containers at La Maquinista shopping centre.
They had already secured an agreement with the centre and had an initial idea of what they wanted to build and the requirements for this pop-up store activation.
We took charge of the creative development of the project, carried out the installation, 3D design, nd renders of the entire stand, prepared all the production, collaborated with our best suppliers for these fast-turnaround temporary works, and managed the artistic and technical direction on site.
We also handled all the permits with the centre and managed all project administration to provide a full 360º service.
We developed the creative project in one month, prepared all production the following month, installed the pop-up stand which was active for one month, and then dismantled it.
Date: 2024
Client: Guess Jeans
Tags: Space
Services: Project management, Creative direction, Art direction, Graphic design, Spatial design, Temporary architecture, Executive production
Location: Barcelona