Flax & Kale commissioned us to rebrand their identity after seeing the work we did with Overtone. When we met them, they were facing serious issues with the new branding created by the
Barcelona-based studio Vasava. The company’s architecture wasn’t clear, which affected the strategy and corporate
identity developed for Flax. The same identity was being used for both the restaurants and products like Kombucha,
which needed a distinct and separate identity. So, we got to work. We carried out a restyling of the logo created by Vasava and developed a new
visual identity for the restaurants. We did the same for the Kombucha brand. We also worked on brand applications for the restaurants, including menus,
uniforms, vehicles, merchandising, business cards, and more. We designed and executed the new restaurant at Barajas Airport,
introducing an innovative self-service concept. Additionally, we designed the new in-store branding for the Tallers restaurant
and worked on the visual design of several products from the kitchen.